BTYA brings together decades of senior iGaming expertise — operations, marketing, financial modelling, and market entry — built to move fast, think sharp, and deliver measurable results.
BTYA was founded on a straightforward premise: the iGaming industry does not need more consultants who can speak the language. It needs people who have lived it — who have scaled brands from zero, navigated regulatory shifts overnight, built and retained player bases across multiple continents, and sat across the table from investors with a model that holds up.
We work with operators, investors, and suppliers who are serious about capturing market share. That means we are direct, decisive, and deeply commercial in everything we do.
We cover the full commercial spectrum of iGaming — from market entry and financial modelling to player lifecycle and investor-ready business planning. No generalists. No junior teams. Senior-level minds applied to your specific challenge.
Jurisdiction analysis, licensing strategy, and launch roadmaps across Africa, Europe, and Latin America. We know where the windows are open, what the compliance path looks like, and how to build a defensible market position from day one.
Full 36-month P&L models built from first principles — deposit mechanics, rotation assumptions, GGR and NGR projections, EBITDA progression, real-money EBITDA after levies, and sensitivity analysis across downside and upside scenarios. Investor-grade output, every time.
Investor overview decks, market sizing, business plan narratives, and KPI dashboards tailored for raise processes. We structure the story, validate the numbers, and anticipate every question a serious investor will ask before they ask it.
Sportsbook and casino operations audit, cost-structure review, and full P&L ownership advisory. We identify where value is being lost — in platform fees, payroll structure, bonus leakage, or marketing inefficiency — and build the fix.
Retention and reactivation programmes that actually move the needle. Segmentation design, bonus mechanics calibration, automation workflows, and churn modelling — built around your product and player base, not a generic playbook.
Go-to-market strategies, brand positioning, performance marketing structure, acquisition cost benchmarking, and channel-mix planning. From pre-launch to sustained growth — with the commercial rigour that brand agencies rarely bring.
Structured risk frameworks covering competitive intensity, regulatory exposure, model sensitivity, marketing escalation, and operational scaling risks. We name the risks clearly and build credible, commercially-grounded mitigants for each.
Defining the right metrics, building the dashboards that surface them, and setting the benchmarks that drive decisions. From monthly GGR and UAP tracking to ARPU cohort analysis and EBITDA margin progression — clarity at every layer of the operation.
Vendor selection, PAM and sportsbook platform evaluation, technology stack due diligence, and integration oversight — grounded in real operational experience, not vendor-side presentations.
Identifying where automation and AI-driven tooling can remove cost, reduce manual overhead, and sharpen decision-making across operations, CRM, marketing, and reporting. From workflow automation to AI-assisted player intelligence and predictive modelling — we build the roadmap and oversee the execution.
A senior marketing executive with deep roots in iGaming and high-growth digital verticals. Merav has led brand strategy, demand generation, and performance marketing across online gambling and technology environments — combining data-driven rigour with brand-building instincts. Her background spans go-to-market execution, marketing automation, and the audience insight that shapes acquisition programmes which actually convert.
View LinkedIn ProfileOver 15 years of senior leadership across global sportsbook and casino operations. Arthur has built and scaled operations across Africa, UK, Europe, and Latin America — spanning CRM, P&L ownership, regulatory strategy, market penetration, and automation. Previously at SBTech and Fuse Media, and founder of Falcon Tech consulting. He brings the commercial depth and operational experience to turn strategy into numbers that hold.
View LinkedIn ProfileWhether you are entering a new market, restructuring an operation, preparing an investor raise, or working through a complex commercial challenge — we would like to hear what you are working on.